Experience-Driven Insights
Brands are no longer built through communication alone. They are built through every interaction people have with them.
Through a unique blend of behavioural insight, semiotics, sensory science and experience design, we help brands anticipate what consumers will expect next and design experiences that shape future choice.
THE EXPERIENCE INTELLIGENCE FRAMEWORK
We decode how people experience brands through four interconnected intelligence systems, helping brands understand shifting expectations, anticipate future change, and design experiences people instinctively choose.
Human Understanding
Understanding the evolving human needs, motivations and behaviours shaping future decision making.
Questions we answer:
• What unmet needs are emerging?
• How are behaviours evolving?
• What will consumers expect next?
• Where do future opportunities exist?
Capabilities
Qualitative Research
Behavioural Insight
Ethnography
Online Communities
Journey Mapping
Cultural Intelligence
Decoding the cultural signals, category codes and shifting narratives that shape perception and influence future expectation.
Questions we answer:
• What codes shape category perception?
• Which cultural shifts are redefining expectations?
• What emerging signals will influence future behaviour?
• How are categories evolving over time?
Capabilities
Semiotics
Trend Decoding
Cultural Analysis
Language Analysis
Future Trend Mapping
Sensory Experience
Understanding how physical product experience creates emotional connection, drives preference and builds lasting brand memory.
Questions we answer:
• Which sensory cues drive preference?
• How does product experience create brand meaning?
• How do flavour, texture and aroma shape behaviour?
• What creates emotional memorability?
Capabilities
Sensory Workshops
Product Optimisation
Flavour Architecture
Multisensory Mapping
Experience Mapping
Experience Design
Designing intuitive physical and digital experiences that strengthen brand connection across every interaction.
Questions we answer:
• How do consumers navigate brand experiences?
• Where does friction exist?
• How do digital journeys shape perception?
• How can interactions become more intuitive?
Capabilities
UX Research
Usability Testing
Digital Journey Mapping
Service Design
Interaction Design
Who We Are
Oly Thompson - Director
Associate Consultants & Partners
Throughout my career, I’ve been intrigued by the signals people respond to long before they consciously understand why. Taste, texture, language, design, expectation, culture and context all shape how products and brands are perceived, valued and remembered.
I founded Tang Tiger to explore this space more deeply.
Today, we work internationally across Europe, North America, Latin America and Asia, combining sensory insight, semiotics, qualitative research and cultural intelligence to understand how consumer expectations are evolving and what this means for future innovation.
Over the years, we have built a global network of trusted associate partners, allowing Tang Tiger to operate with flexibility, specialist expertise and true international reach.
It means our clients benefit from agile thinking, specialist expertise and teams designed specifically around their business rather than a one size fits all agency model.
Every project is different, which is why we build bespoke teams around the specific market, category and challenge at hand, bringing together carefully selected specialists with the experience and cultural understanding needed to unlock deeper consumer insight.